Simona talks with Julian Tan, Ph.D, Head of Digital Business Initiatives & Esports at Formula 1, to find out how the iconic racing organisation has expanded its esports offering this year, and what the future has in store.

The COVID-19 crisis has seen the popularity of sim racing explode, pulling in new fans from real-world motorsport and opening up compelling new opportunities for gamers, teams, and commercial partners alike. Now, AYO.NEWS’ Simona Pinterova gets the inside take on F1’s approach to harnessing esports as a way to connect with the fans of the future.

Find out more about F1 esports at https://www.f1esports.com/

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