Organisations are now recognising the importance of incorporating measurement and insight data into the planning process, to ensure outcomes are clear-cut from the beginning. In this webinar, we're joined by Global Managing Director at AMEC, Johna Burke and Insights Director at Cision, Scott Newton to discuss the value and meaning of measurement planning as part of your comms strategy.

Following their gold win at the AMEC Awards for ‘Most Effective Planning, Research and Evaluation’, Paul Garbett, Associate Director of Comms at CSM Sport & Entertainment will demonstrate how planning can be put into practice successfully.