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What is Rich Energy? How has the UK company made its money and funded F1 team Haas?

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Formula 1: Drive to Survive is a Netflix documentary series which first aired in March last year. The second season covering the 2019 World Championship was released on Netflix on February 28. The energy drinks company Rich Energy promised big things when they signed a deal with Haas for the 2019 season. Trending What is Rich Energy?  Rich Energy came into the spotlight last year when it signed a deal with the F1 giants.  According to Haas in Drive to Survive, the company was due to pay out £59.7million ($65million) in sponsorship across the season.  But half way through the season the drinks company Tweeted saying they had ended their agreement with the F1 team.  William Storey was the CEO of the drinks company and his net worth has not been confirmed.   READ MORE Miss Americana: Who is Joe Alwyn? Meet Taylor Swift’s actor boyfriend  Motorsport.com reported Rich Energy was backed by “four sterling billionaires” including West Ham football club owners.  But the actual worth of the company cannot be confirmed as Companies House has not received last year’s accounts.  The company Rich Energy Racing was dissolved at the end of January this year and nothing has been reported since.  The British drinks company was founded by Storey in 2015, as well as an Austrian scientist who has not been named.  Information about the drinks company is limited and the lack of knowledge about the business has sparked controversy.  The Rich Energy drink is described by the company as being “a premium and innovative British energy drink” and the recipe is kept a secret.  The company has sponsored a number of people since it was set up including the West Ham United women’s football team, it claims.  In March 2017 the company became a title sponsor for True Heroes Racing, a motorcycling team for the British Superbike Championship.   Then in October 2018, Rich Energy became the title sponsor for the Haas F1 team but later said due to the team’s “poor performance” they were pulling out of the deal.  The announcement came as a surprise to the F1 team and its principal, and in September last year, the company announced the termination of its deal with immediate effect.  The Haas statement said: “While enjoying substantial brand recognition through its title partnership of Haas F1 Team in 2019, a corporate restructuring process at Rich Energy will see the need for a revised global strategy.  “Subsequently, Haas F1 Team and Rich Energy concluded a termination of the existing partnership was the best way forward for both parties. Haas F1 Team would like to express its thanks and best wishes to the stakeholders at Rich Energy.” READ MORE When is the Australian Grand Prix? Date, start time, how to watch  Formula One: Drive to Survive follows the drivers, managers and team owners in the famous race.  The factual series gives racing fans an insight into the leading lights of the greatest racing competitions in the world.  The second series is made up of 10 episodes, whic

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